The Only SEO is Ethical SEO

Published by Matt.F | Filed under Search Engine Optimisation
 

An article by Michael Hanna

In the world of search engine optimisation there are many techniques that can be used that would be considered as unethical SEO. The companies and individuals that exhibit these unethical practices do so because either they haven’t bothered to a learn how to become a SEO professional, as it can a complicated industry that requires skill and knowledge on the subject. Or they are lazy and can’t be bothered to put in the necessary work that it requires to have prominent listings in the search engines.

So instead of learning the trade these people will try to find ways to cheat the search engines and con their way to the top of listings. Which I always thought was a pointless exercise as you are most often found out and the search engines will ban you. Another thing is these people have no regard for their clients as the will gamble your websites success by using unethical practices.

How to spot a Black Hat SEO.

Black hat SEO refers to being unethical in your approach just like white hat refers to being ethical. Ask the company to produce some results they have achieved for their clients and check them, also ask them if you can contact some of their clients to see if they were satisfied with the work carried out. If you don’t follow these two simple steps then you’re running blind and could be gambling your website and its reputation away.

Always make sure you ask them how they are going to achieve your results as an ethical SEO company will have no problems with showing you how they operate. If the aren’t forthcoming with this information then don’t use them it’s as simple as that.

I would always be wary of companies that focus on increasing your Pagerank. The subject of Pagerank should very rarely come into the conversation unless the client needs clarification on what it is and its significance (if any) with SEO.

If you would like more information on ethical SEO I would visit here as you will find in greater detail what an SEO company should and should not be doing.

Please don’t worry though bad SEO companies are rare and nearly all are very professional at what they do. If you follow the simple instructions in this article you should be fine as SEO can be a very good return on your investment.

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June 12th, 2008