Optimizing Your Blog For Search Engines & How to SEO Your Blog

Published by Andrew | Filed under Search Engine Optimisation
 

By Maclauren Zuiderduin

The whole point of blogging is to give your readers some valuable information or just to simply get your opinion out there and shared with your readers. Sometimes your blog is created for the purpose of advertising or getting the message out to the world about your business and the intent of driving traffic to your websites or merely getting your Internet presence established.

In that case there is the need to optimise your blog for a search engine and many folks struggle understanding this really simple concept or even learning what it simply is. SEO stands for Search Engine Optimisation and this is what I’d like to share with you. Getting a readers attention and having great information that provides benefit to your readers might be very easy for many bloggers. But getting their blogs optimised for the search engines can be a battle that stumps many authors.

So how do you get your blog SEO’d for your marketing purposes or merely just to get seen and read?

This is an easy process that is relatively the same as with a business or personal website, with the exception that it’s a blog. First you need your Keywords. The proper keywords that your blog is relevant to should be embedded into your content around a minimum of 2-3% but not really any more then that otherwise the bots that crawl web pages will see it as spammy. Many blogs have the option of adding “tags” or otherwise “keywords” into a box which is known as meta tags. To be blunt, those are not really even viewed and Google bots that spider your blog will not even read them.

The algorithms that Google uses and constantly update to provide their own customers with a good experience is actually very good in my opinion. They are getting smarter all the time in reducing spam and redundancy in the rankings and all the “black hat” tricks that were known about before simply don’t work anymore and it’s usually some rehashed garbage that someone tries to sell you about how to SEO.

One of the best ways you can figure out some keywords for your blog topic is by searching online for some free keyword tools and SEO resources. You shouldn’t have to pay for any of this. While I myself use SEO and keyword tool software that I had to buy, I’d like to point out that it is not necessary and you completely do not need to ever buy a keyword or SEO tool. There is plenty of good tools that are free and available online with a simple bit of research.

A keyword is primarily the key factor that gets your blog seen and crawled by the spider bots to obtain your ranking in most of the major search engines. Without the proper keywords and amount, this process would be nearly impossible to have optimisation for your blog. When you do in fact have them and have done some research about which ones you should use for relevancy, you should then slap them in your blog and be sure to somehow include it into your title. This is highly recommended because the title and your keywords inside the content of your blog will be seen and ranked at a much higher point system by the spiders crawling it. The newest way that Google has programed their algorithms for relevancy is to give points for content and this is something of importance to note.

All those pretty graphics and java scripts, hyperlinks etc merely serve as a means to clutter your blog and give you much lower rankings. Try to clean up your blogs with only what is truly needed there and remove all the pictures and graphics that you can. The bots crawling your page will not overlook you next time they come to crawl your site. Try keeping your blog plentiful with quality and fresh content so that nothing gets confused. It will give you a higher ranking and overall better chance of total optimisation by removing the clutter.

When your blog is ready and you feel confident in the SEO you’ve made, it’s a process of simply submitting it to all the search engines and then sit back and enjoy your traffic.

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• There’s No “Trick” To A Search Engine Friendly Website
• 4 Simple SEO Tips For Better Search Rankings and More Traffic

August 18th, 2008