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Get on the 1st Page of Google For Free - Part 2
Published by Andrew | Filed under Search Engine Optimisation
For the purpose of this article, imagine your name is Joe Bloggs and you are Builder based in Chelmsford, Essex.
In this article we really start to focus on the things that are going to make it possible to get your website on the 1st page of Google. After you have decided to target a local area (see part 1 of this article set, where we basically talked about the fact that it is easier to target a town rather than a county) you need to then concentrate your efforts on getting your page titles sorted.
What do I mean by page titles?
Have you noticed the page titles at the top of every webpage (the blue bar at the top of the webpage). When you search on Google for the keywords Builder Chelmsford, the first thing that Google looks at is all of the page titles of the web pages in its database. If the words, Builder Chelmsford are in your page title this will make it easier for Google to find your site. If your page title consists of only your company name, Joe Bloggs Builders, it is not going to be much use to Google when someone is searching for the keywords Builder Chelmsford. Make sure your page titles include your keywords; you can also include your company name after your keywords. For example your page title could be as follows:
Builder Chelmsford - Joe Bloggs Builders Chelmsford this title includes your keywords and your company name, Google will be happy.
If you were in a library looking for a book in the business section you would scan the spines of the books to see which ones were relevant. Make it easy for Google by making sure your page titles are in order.
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