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The purpose of this site is to provide website and business owners with an introduction and overview of Search Engine Optimisation and supply you with the tools and information you need to stay on top of the search results and help grow your business.
Search Engine Optimisation is still a relatively new and foreign term to most business owners, especially those of you who are less computer savvy. What it refers to is ensuring that your website is the site people find when doing a search in one of the major search engines for products or services you provide either as a business or on your website directly. For example, a search for “flower delivery” in Google Australia returns in excess of 410,000 results. If you were a florist that took orders online – the potential difference between coming up in the top 30 results (first 3 pages) and coming up on page 10 or 20 for such a phrase could literally make or break your business! There are some fantastic looking sites out there offering great services – but unless those sites are receiving quality targeted traffic they are simply a waste of time and money.
The key to success in any marketing campaign is pretty simple. The Return on Investment must outweigh the initial and ongoing outlay of funds. In a web environment, there are multiple ways in which this may be measured including online sales, enquiries through the website (be they emails, surveys or phone calls), website traffic and overall increase in brand awareness.
A well optimised site can provide all of these, provided the site has the potential to begin with and the keywords research is accurate. It is important to optimise a site for the most relevant terms whilst at the same time covering phrases that the search engine users will actually search for.
Please feel free to read through our selection of articles and try out our tools in order to further introduce you to the world of SEO. If you would like to discuss SEO with a professional, then by all means contact us and a consultant will help to answer any questions you cannot find on this site. We of course welcome all feedback from our visitors.